We created alma as a way to make it easier for singles, couples and friends to break free from routine and inject excitement into their lives.

The name Alma, derived from the Spanish word for ‘soul’, embodies our mission:

to help New Yorkers, make deep connections with each other by sharing unforgettable experiences, whether they’ve just arrived or lived here for years, and truly connect with the city's soul.

Alma is more than just a subscription; it’s a community of spontaneous people eager to step out of their comfort zones and experience everything New York has to offer, becoming that in-the-know person for unique and exciting plans.

With Alma, you don’t just explore your city—you live it. Whether you’re enjoying special moments with your partner, embarking on new adventures during your dating journey, or sharing unique experiences with friends and fammily, Alma ensures your time off is filled with discovery, surprise, and a genuine connection to the vibrant soul of New York.